Studio Ghibli chooses an interesting approach to promote Hayao Miyazaki's 'How Do You Live?'
In an era where digital marketing helps every major release in the market with numerous trailers, television spots and posters, Hayao Miyazaki is taking a different strategy for his upcoming film, How Do You Live?, According to producer Toshio Suzuki, the studio will only use the poster for the release that is already available as the only item for its promotional campaign.
While details of the plot of How Do You Live are being safely kept under wraps, the premise for the movie states that it will explore how the real-life book of the same name directly affects the protagonist life. In the 1937 book, a young boy nicknamed Koperu lives with his mother after his father passes away. He's very close to his uncle, who visits him constantly and documents most of their interactions in a journal.
COLLIDER VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT In the filmmaker's last movie, The Wind Rises, Jiro Horikoshi constantly dreams about working with planes, but his eyesight isn't great for handling such vehicles. However, after the idea comes to him in a dream, he decides to pursue a career in engineering, working with planes while not having to pilot them himself. His journey would intersect with Nahoko Satomi's multiple times, and the pair would eventually fall in love.
You can check out the one and only poster for How Do You Live? below, before the movie opens in Japanese theatres on July 14:
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