A new study found that films that depicted cultural authenticity yielded better financial returns.
One of the biggest topics in modern Hollywood has been the push to have more meaningful diversity in the film industry. In the last few years there have been a handful of big-budget blockbusters that have been shining examples of authentic cultural storytelling in film. Now thanks to the University of California, Los Angeles we now have proof that authentic cultural depictions give way to better financial results.
COLLIDER VIDEO OF THE DAY All joking aside, when talking about the results, executive and co-head of cultural business strategy at CAA, Ruben Garcia said, “These findings are consistent with what our industry has known for years – authentic, inclusive representation drives our communities and business forward”.
Founding Director of UCLA’s Center for Scholars & Storytellers, Dr. Yalda Uhls, added, “As our nation continues to become more diverse, we felt it was important to examine how movies reflect the world we live in.” Uhls finished off by saying, “People of color currently represent more than 50% of the box office audience for moviegoers under the age of 18. They, of course, want to see themselves accurately reflected and portrayed.
While it seems obvious to the naked eye to correlate authentic cultural depictions with success, it is just nice to have data to back that thought process up. The film industry still has a lot of work to do in the diversity department and there are still modern films that promote harmful stereotypes, but we are heading in the right direction.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Are more powerful vaccines coming? Shots targeting T cells show promise.Early trials suggest vaccines that activate these immune cells work better and faster and may protect people with weakened immune systems.
Consulte Mais informação »
Parents’ Social Media Use Is Associated With Their Parenting Style, Study FindsA new study suggests that parents who freely share photos of their kids on public social media have more permissive and confident parenting styles.
Consulte Mais informação »
Can MasterClass Teach You Everything?Studies suggest that it takes at least a decade to achieve real expertise. MasterClass promises transformation in a few hours.
Consulte Mais informação »
Get Down to Business With These 48 Work Bags and TotesWhether you’re returning to work or are simply in need of a better way to tote around your laptop, shop our guide to the best office-friendly bags and totes.
Consulte Mais informação »
Brisk walking may slow biological aging, study suggestsScientists in England said they have found a link between brisk walking and fewer biological markers that may indicate older age in people.
Consulte Mais informação »