Struggling jewelry maker Pandora to relaunch brand at LA event

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Struggling jewelry maker Pandora to relaunch brand at LA event
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Pandora , the world's biggest jeweler maker, will relaunch its brand at an ...

But a lack of innovation and overstretching itself at both the top and bottom end of the market has kept both shoppers and investors at bay recently.

Investors have generally welcomed Pandora’s new strategy, which was launched at the beginning of the year and focuses on cost savings, improved brand positioning and less promotions.

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