Netflix secured 23% of new video on demand subscriptions in the three months up to October, 2019, closely followed by Hulu, with 20%, according to a new study by media research firm Kantar released…
The firm collected data from 20,000 streamers and non-streamers, including at least 2,500 new subscriber interviews.
Some 30% of new subscribers were first time subscribers – of whom 31% chose Netflix as their first steaming experience. Netflix remains “king of the ‘gateway subscription,” Kantar said The rest, or 56% of new VOD subscriptions, were for second or third services.for customer satisfaction for video. Hulu leads on binge watching, with 86% of their subscribers identifying it as important, followed closely by HBO Now.
Subscription fatigue apparently hasn’t kicked in yet, with average consumers holding almost four video subscriptions . Yet some 52% of those polled are already saying there are too many subscription services. Only 4% of new subscriptions were accompanied by the cancellation of another subscription. About 6% of subscribers picking upsaid they had simultaneously cancelled another service. Yet some 52% are already saying there are too many subscription services.
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