Streaming Services’ Subscriber Counts Don’t Matter Anymore, Right? Not Quite

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Streaming Services’ Subscriber Counts Don’t Matter Anymore, Right? Not Quite
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New VIP+ Analysis: Despite all the talk of a new focus on revenue, subscriber numbers still carry undue weight with streaming investors.

, but the fact that Disney is continuing to lose billions on streaming must be at least partly to blame for this, right?

in August. That report included the news that Disney added 15.5 million streaming subscribers , but also lost more than $1 billion on its direct-to-consumer unit, in a single quarter.effectively, with Disney+’s average revenue per user continuing to lag far behind its chief rival, Netflix. If investors are truly scrutinizing the economics of streaming, driving a stock price up on those numbers is a funny way of showing it.

It's true that Netflix’s revenue growth slowed substantially at the same time as its subscriber base was shrinking, but no one will tell you that its April crash was due to those financial factors. No, Netflix’s fate this year has been tied to its sub growth, and the way the streamer has managed to frame it.

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