Streamers crack down on password sharing as cancellations rise

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Streamers crack down on password sharing as cancellations rise
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With streaming subscription cancellations growing, platforms are cracking down on password sharing.

of the video subscription economy, allowing consumers to easily sample content across different services. Now that there's so much competition, it's a bug.it will start testing ways to enable subscribers who share passwords outside of their households to do so "while also paying a bit more."

HBO Max only lets up to three profiles within the same account stream at the same time. Hulu with Live TV forcesMore than one-third of Americans share their Netflix account passwords with relatives, according to a new study by The Advertising Research Foundation, while 13% share them with friends.

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