Steyer Gets Return on Ad Investment, Makes Des Moines Debate Stage

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Steyer Gets Return on Ad Investment, Makes Des Moines Debate Stage
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A Steyer Surge has seen the billionaire activist qualify for the January 14 presidential debate in Iowa

Money talks: Tom Steyer’s early state ads paying off. Photo: Joe Raedle/Getty Images It was generally thought that the field for the January 14 Democratic presidential debate in Des Moines would be limited to five candidates with the qualifying deadline arriving tomorrow. But on the wings of two great poll findings from Fox News in Nevada and South Carolina, billionaire activist Tom Steyer leapt to the stage in one big jump.

In six months he’s shoveled out $11.2 million in South Carolina on TV spots and lots of direct mail appeals. In Nevada, he’s put out $10.3 million in television and radio ads so far, and has an additional $270,000 booked. That’s well ahead of the second-highest spender in the state: Warren, who has $1.2 million aired or booked through February.

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