Christopher Wylie, the Cambridge Analytica whistleblower, described the men as 'unmarried straight white dudes who couldn't get laid.'
Former White House Chief Strategist Steve Bannon targeted"incels"—supposedly involuntarily celibate men—because they were easier to manipulate with conspiratorial thinking, Cambridge Analytica whistleblower Christopher Wylie has said.
His whistleblowing revealed that Cambridge Analytica harvested the profiles of 50 million Facebook users and how that data was used alongside publicly available voter records to identify people more likely to vote for the Trump campaign. "When you look at the types of people that [Cambridge Analytica] were targeting, it wasn't everybody they were trying to engage with," he said.
Cambridge Analytica utilized the"Big 5" personality model to identify which on-the-fence swing voters could be manipulated.
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