Stephen Curry has signed a new long-term extension with Under Armour that company founder Kevin Plank described as having the potential to be a 'lifetime deal.'
has signed a new long-term extension with Under Armour that will extend beyond his playing days and into his retirement.
Curry, who first signed with Under Armour in 2013 and launched the Curry Brand in 2020, will have the title of president of Curry Brand and will receive additional resources to grow his namesake brand. The growth potential of the stock awarded and expected annual compensation could see Curry earn more from the Under Armour extension than from his NBA contracts, which will total more than $473 million through the 2025-26 season.with Stephen," Under Armour founder Kevin Plank said. "I couldn't imagine Under Armour without Stephen, or Stephen without Under Armour."
Phil de Picciotto, the Octagon agency president and founder who negotiated on behalf of Curry, framed the structure as a "really comprehensive deal" that is "meant to stand the ages."
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