Stella McCartney stakes her claim as the most sustainable fashion house. PFW See more photos here:
It was hard to know what to focus on when entering the Stella McCartney show — the timeline of the brand’s move towards sustainability left on your seat, or the videos of animals having sex projected on the walls? Obviously, the animals won out at first, it’s quite hard to focus on much with two gigantic ostriches shagging behind your head. Once the monkeys in embrace had been full registered, however, it was the fantastic show, and the message that accompanied it, that stayed with you.
These challenges included no leather or furs since day one, using organic cotton from 2008, and a commitment to going plastic free, among a host of other things.
The clothes themselves played upon her obsession with relaxed tailoring and easy-to-wear dresses, with stripes, scalloped edges, and volume blurring where the person stopped and the environment around them began. The designer’s brilliance has always been hiding her serious message, Trojan horse style, within chic and sexy clothing. The color scheme of camel and beige was shot through with vivid blues and greens, like the desert meeting a tropical sea.
“I invite you all to join me in this fight, feeling encouraged and hopeful, fearless – because we can build a better future together.” Maybe, in Stella McCartney , there’s a less harmful future for the fashion industry.
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