Stella McCartney's late 90's into the 2000's designs are making a comeback.
The late ‘90s, rolling into the early ‘00s, is the fashion era I love most. It’s like minimalism got tipsy and started experimenting with mega-watt maximalism. It’s a chic whisper of a rhinestone, rather than the glitter that blinded the early aughts. Those years are best embodied by Stella McCartney at Chloé, who helmed the label from 1997 until 2001. And for quite some time, I’ve been steadily collecting her designs from her tenure at the French house.
Gone are the days of uber-rare Jean Paul Gaultier mesh shirts or a Dior saddlebag as the ultimate conversation starter. We’ve seen so many of those sought-after, logomania-heavy designs that it feels tired. There’s not much to talk about anymore! The curiosity is gone thanks to feed ubiquity and fat price tags. Instead, people are looking for slept-on eras of fashion . Hadid is one of them.
The want for Stella’s Chloé and that fun-bitch attitude that comes with it seems to be on the rise. Vintage dealer Olivia Haroutounian, who has a full Gen-Z following on TikTok, says, “People go crazy for the Stella pieces, especially the T-shirts.” Collin James Weber and Brandon Veloria Giordano of the downtown-beloved vintage store James Veloria agree. . “People are looking to her because it was so fun and sexy and the epitome of early 2000s rich bitch chic,” says Giordano.
Liv Tyler with Stella McCartney at the Met Gala in 1999. Phoebe Philo and McCartney at the Chloé store opening in 1999.During her time at Chloé, McCartney seemed to be having a ball of social life, which is reflected in those designs. She was in her early 20s, just barely out of Central Saint Martins, when she was photographed cavorting around London with the likes of Phoebe Philo , Kate Moss, and Sadie Frost.
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