Stella McCartney Responds to the Crisis: “I Want to be Completely Recycling, Completely Circular, Completely Environmental”

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Stella McCartney Responds to the Crisis: “I Want to be Completely Recycling, Completely Circular, Completely Environmental”
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'It would be a real disservice if we didn’t come out of this moment with a deeper level of thought as to what we do and why we make it and how we make it.' StellaMcCartney on running a global fashion brand in the midst of the coronavirus pandemic.

That’s my horse, Summer—I think there’s a level of emotional support from animals right now. It’s the place where I feel most calm and inspired when I’m riding my horse: it’s a precious, rare moment, and I’ve been able to ride more the last couple of weeks than I ever normally get to ride, so that’s my moment where I find my peace and calm. There’s so much noise in my daily life, so I don’t always see with clarity why I do what I do, not with the intensity that I do right now.

When I think of my dad [Paul McCartney], I think of all of my musician friends, or sculptors, or musicians, or dancers, the birth of the creative moment is quite a moment of solitude, an insular moment. And I think it’s interesting for me because all of a sudden I’m getting back to the beginning of what made me want to be a fashion designer. When I was at Saint Martins, I used to sit on my own and design. And I guess the industry that we work in now relies on the rhythm of production.

I’ve said to all my teams, that it would be a real disservice if we didn’t come out of this moment with a deeper level of thought as to what we do and why we make it and how we make it.

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