Starz (STARZ) COO touts global streaming expansion amid CBS takeover speculation
"We are running into the global arena faster than anybody," Jeff Hirsch told an investors conference as he decided against commenting on CBS possibly eyeing the premium cable channel as an acquisition target for $5 billion.
Hirsch's comments follow reports last month that Lionsgate was offered $5 billion for Starz, market speculation that he decided not to address during his appearance. "We won't speculate on M&A circling us," Hirsch told the investors conference. Hirsch said Starz series are playing well in the UK and Germany, two key European markets where the premium channel has launched. To sustain that foreign appeal, Starz is looking to include more global locations and talent in its homegrown series.which director Steven Soderbergh was originally to have shot in Seattle. Now it will be lensed in part in London and include more of an international storyline and cast to allow global play for the series.
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