A judge granted a temporary restraining order, holding that Disney cannot use the brand name when the service debuts in August.
A judge in Sao Paolo granted a temporary restraining order on Friday, holding that Disney cannot use the brand name when the service debuts on Aug. 31.that it would launch the new service in most Latin American countries, with offerings including ESPN content along with movies and TV shows from Disney’s various entities.
“The plaintiff proved to have priority of use and registration in Brazil over the word mark ‘STARZPLAY,’ including for identifying entertainment services, which grants it the right to protect its reputation and material integrity,” wrote Judge Jorge Tosta.company, operates the Starzplay streaming service in international territories. It launched in Brazil in 2019, and trademarked the term “STARZPLAY.
The judge also noted Disney’s “enormous marketing power,” and held that the new service posed a genuine threat to dilute Starz’s brand.
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