Analysts are worried about Starbucks’ “anemic” traffic
In 2018, Starbucks discussed how workers' tasks are being tweaked — some work is being shifted to after hours and other tasks are being automated — in order to encourage more interaction with customers. On Thursday, Starbucks said that the company had achieved its highest level of customer-connection scores in the US since it began measuring that in 2015.
In March, Starbucks announced it is reimagining its"third place" concept, utilizing new store designs to better meet customers' needs. And the chain has added needle-disposal boxes and other solutions to help employees address complaints over messes and drug paraphernalia left in stores.
"Indeed, it still underperforms with younger coffee drinkers who are increasingly going to niche independent coffee shops because of the more authentic vibe and modern atmosphere," Saunders added."In our view, this weakness will become more obvious as conditions become tougher and it is not something we believe Starbucks has plans to remedy."
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