One more day until Starbucks swaps its plain white cups for the popular colorful ones featuring four festive holiday designs. Which one do you like best? (via The Hill)
) is inspired by “gifts,” according to a Starbucks press release shared with Nexstar. The four new cups for 2022 — nicknamed “Gift-Wrapped Magic,” “Frosted Sparkle,” “Ornament Wonder” and “Cozy Evergreen” — are each also designed with blank gift tags on the back.
“We have always talked about the cups as little gifts, and we hope they feel like a festive present to our customers and store partners,” Gary Jacobson, the Starbucks creative director for 2022’s holiday campaign, said in the release.The Chocolate Pistachio Swirl, new for 2022. As of Thursday, customers at U.S. Starbucks locations can also treat themselves to an assortment of holiday-themed beverages, including the chain’s seasonal Peppermint Mochas, Caramel Brulée Lattes, Chestnut Praline Lattes, Toasted White Chocolate Mochas, Irish Cream Cold Brews and Sugar Cookie Almondmilk Lattes.
In other recent Starbucks-cup news — and yes, there was other recent Starbucks-cup news — the coffee chain earlier this year had committed to adopting. It would give customers the option of borrowing a reusable cup that they would return upon their next visit. Those communal cups would then be professionally cleaned and provided to other Starbucks customers, who would repeat the process in turn.
At the time, a representative for Starbucks said the company was still testing various incentives and disincentives to get customers on board with its reusable-cup program.
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