Starbucks plans to adapt its tech and products to better meet customers' needs, as well as test new types of store designs.
is reimagining the"third place," a concept concerned with the importance of connection that has long been the cornerstone of the coffee giant's business.
Starbucks plans to adapt its technology and product innovation to better meet customers' needs, as well as test new types of store designs, such as locations that exclusively offer mobile order and pay. On Wednesday, Starbucks announced plans to"reimagine" the third place, a concept that has long been the chain's guiding force.
Starbucks is increasingly investing in drive-thru and delivery, as well as other technology — methods that may not necessarily seem to jive with the third place principle. On Wednesday, Starbucks announced plans to reimagine the concept, focusing on convenience, comfort, and connection.
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