Starting today, about 1,300 Starbucks cafes in Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri and Wisconsin are serving a new oat milk honey latte.
Starting Tuesday, about 1,300 Starbucks cafes in Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri and Wisconsin are serving a new oat milk honey latte. Customers who visit those locations will also be able to substitute oat milk for milk in other beverages. Up until now, Starbucks has only offered oat milk at a handful of its US locations. The company started serving oat milk in Europe in 2018.
In the year ending in April 2019, oat milk sales amounted to $15 million. Almond milk sales, on the other hand, reached $1.2 billion. Altogether, plant-based milk brought in $1.9 billion during the period.Starbucks doesn't want you to order at its newest storeDemand for cow's milk, on the other hand, has been declining for years. In 2010, 55 billion pounds of milk were sold in the United States. By 2018, that figure dropped to 47.7 billion, a decline of about 13%.
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