How iHeartMedia's Tom Poleman built JingleBall into pop's top holiday tradition
“To be a pop star, you not only have to have great songs and great talent, but great charisma,” says Poleman, pointing to Lizzo, one of both radio and Jingle Ball’s freshest and buzziest names. “It was easy to initially think that maybe she’d be a novelty, but once you hear her sing, you realize she’s akin to our generation’s…. Once she performed at our iHeartRadio Music Summit for our programming directors everybody got it.
Spotlight is a Billboard Business series that aims to highlight those in the music business making innovative or creative moves, or who are succeeding in behind-the-scenes or under-the-radar roles. For submissions for the series, please contact [email protected].
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