Spotify announced that it will no longer accept political ads in its ad-supported tier for music streaming and in its original and exclusive podcasts
The company announced Friday it will no longer accept political ads in its ad-supported tier for music streaming and in its original and exclusive podcasts. While Spotify makes the majority of its revenue from its 113 million paying subscribers, about 141 million users listen for free, as of its third-quarter of 2019 earnings. The company is making the change since it does not have the ability to"responsibly validate" political ads, a Spotify spokesperson told CNN Business.
It will be implemented sometime early next year. It does not include ads embedded within third-party content, such as podcasts not owned by Spotify. Read MoreAd Age, which first reported the news, said Democratic presidential candidate Bernie Sanders and the Republican National Committee have both advertised on Spotify. Tech platforms have been reviewing their policies following political disinformation in earlier races, like the 2016 US presidential election.
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