Spotify Technology SA will stop selling U.S. political advertising in early 2020, following Twitter Inc.’s lead in steering clear of a contentious election cycle.
Spotify Technology will stop selling U.S. political advertising in early 2020, following Twitter Inc.’s lead in steering clear of a contentious election cycle.
The move will apply to Spotify’s ad-supported service, as well as its original and exclusive podcasts, the company said Friday. The music streaming service never sold political ads in other countries, so the change affects only the U.S.“At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content,” the Stockholm-based company said in a statement.
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