Spotify's AI-enhanced DJ feature, which was initially launched in the US and Canada in February, is now expanding to 50 new countries including Europe, Asia, Africa, Australia, and New Zealand.
In recent months, it’s rolled out in the UK and Ireland, but now the robotic Wolfman Jack is headed to more countries in Europe, Asia and Africa, in addition to Australia and New Zealand.
There’s a caveat, but it depends on some initial understanding of what this tool actually does. The Spotify DJ is available to premium subscription members and provides algorithmic recommendations of what to listen to, just like any music streaming app. However, these recommendations are accompanied by AI-generated DJ commentary on what you’re listening to. So what’s the rub? The DJ, based on Spotify’s Xavier Jernigan, only speaks English, no matter where you live.
Despite the language limitation, it’s still a nifty toolset. It combines OpenAI’s proprietary large language model technology, which powers ChatGPT, with Sonantic’s AI voice generation platform.largely due to its focus on generating realistic speech. In addition to the AI-enhanced speech, the platform also gives for written information as to why a particular song was chosen.
This tool is available today for Spotify Premium users across the world, but this is a beta, so expect changes and improvements in the short-term and long-term future. Spotify says that it is “continuing to iterate and innovate the experience.”
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