Spotify’s monthly $10 fee may not stay so low for long, as the streaming service plans to test price hikes to its plans in some countries
On the outgoing side of things, the Swedish music-streaming service is yet again in the midst of
with its major-label partners, which could result in more favorable financial structures for the company as it now has more leverage in the market than ever before; on the incoming side,that Spotify is gearing up to test price hikes to its subscriptions in certain countries — suggesting that more expensive streaming plans in general may be on the horizon.
The countries of Sweden, Denmark, and Norway are a natural fit for Spotify’s experiment, as they serve as Spotify’s home base and have been a testing ground for a previous pricing trial several years ago. Spotify has not given an official comment or provided details such as the number of users who will be affected or duration of the test.108 million of them
are paying subscribers, the company said in its second-quarter earnings report last month — but its average revenue per user has dipped down to about $5.40, thanks to trial period offerings, discount subscription plans such as student plans and bundles with telecommunications companies like AT&T, and the low monthly fee for Spotify’s recently launched service in India that comes out to the equivalent of $1.67 a month.
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