Spotify is trying to sell more multi-account family-plan subscriptions — by setting up a special “playground of sound” just for kids. The new Spotify Kids app brings together a ha…
is trying to sell more multi-account family-plan subscriptions — by setting up a special “playground of sound” just for kids.Kids app brings together a hand-picked selection of age-appropriate music, singalongs, soundtracks, and stories for kids as young as 3 years old. The app is available in a beta test period initially only in Ireland starting Oct. 30, and will come to other countries where Spotify Premium Family is available in the next few months.
The initial launch of Spotify Kids in Ireland will include 80 playlists with approximately 6,000 songs. A company said as the app rolls out more widely, the pool of content will grow over time. The company didn’t provide examples of specific artists or content that will be in Spotify Kids, but a rep said the “Audio for Younger Kids” section will include content licensed from partners including Disney and Nickelodeon.
“Spotify Kids is a personalized world bursting with sound, shape and color, where our young listeners can begin a lifelong love of music and stories,“ said Spotify chief premium business officer Alex Norström.
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