Spotify launched its move into podcasts earlier this year when it purchased Gimlet Media, a podcast studio, for $230 million.
Spotify's integration of podcasts into its streaming services could boost its advertising revenue, an analysis published by Guggenheim on Tuesday found. Between new listening formats, better ad targeting tools, and exclusive content deals, Guggenheim sees a path for Spotify to monetize podcasts more effectively. SunTrust Robinson Humphrey hosted an investor meeting with members of Spotify's management team this week and reached a similarly bullish conclusion.
Spotify's integration of podcasts into its streaming services could boost its advertising revenue, an analysis published by Guggenheim on Tuesday found. Between new listening formats, better ad targeting tools, and exclusive content deals, Guggenheim sees a path for Spotify to monetize podcasts more effectively. SunTrust Robinson Humphrey hosted an investor meeting with members of Spotify's management team this week and reached a similarly bullish conclusion.
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