In his new role, Erlich will focus on bolstering the streaming giant's relationships with the creative community.
announcing his new role, Erlich detailed that he will be responsible for the North American editorial and global curation strategy teams, along with the music team's strategy and operations, working to bolster the streaming giant's "relationships with the creative community."
"I’m excited that my efforts will remain focused on artists, songwriters, producers, labels and publishing partners," he continued. "Thanks toSince joining Interscope in April 2016, the Paris-born Erlich has worked on developing opportunities for the label's roster on new technology, platforms and services, and played an instrumental role in signing K-pop sensations
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