Spotify is dialing up its AI game with a new DJ feature that serves listeners personalized mixes — and offers chatter about its selections.
Wednesday the beta rollout of its "DJ," which it described as part "personalized AI guide" and part commentator with a "stunningly realistic voice" on tracks and artists it serves.
The mixes, as with Spotify's robust custom playlist offerings, revisit users' old favorites and current hits and introduce new bops based on data., DJ "generates charming and cheeky quips after every few songs" in the vein of radio, except it'll be logging your habits to optimize your experience., a London-based AI voice platform, to power DJ. Writers in-house will reportedly develop scripts.Spotify users should be able to find DJ on the mobile app in the Music feed.
The DJ's voice is based on that of an actual human — Xavier “X” Jernigan, Spotify's head of cultural partnerships who hosted its morning show "The Get Up." The company described him as the DJ's "first model" and said it will continue to iterate.
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