EXCLUSIVE: Sports Illustrated and 101 Studios-backed joint venture Sports Illustrated Studios are to launch a slate of original podcasts after striking an audio deal with iHeartMedia. The deal will…
The deal will see the companies co-produce eight new audio series and will also see Sports Illustrated’s existing podcasts run through the iHeartPodcast Network.
Sports Illustrated will produce editorial and sports analysis podcasts, while Sports Illustrated Studios, which is a joint venture betweenproducer 101 Studios and Sports Illustrated owner Authentic Brands Group, will produce scripted podcasts, limited series and narrative shows., which tells the story of University of California, Berkeley college football player Mariet Ford, who was an instrumental part of “The Play,” one of the most electrifying plays in sports history.
“We are thrilled to partner with Sports Illustrated to introduce a brand-new slate of sports podcasts – limited series and ongoing shows alike, distributed to listeners everywhere,” added Conal Byrne, CEO of iHeartMedia Digital Audio Group.
“While traditionally sports are very visually focused, this venture allows us to introduce audiences to the most memorable events in sports history in unexpected ways, which is precisely the foundation of SI Studios.
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