Spirit’s new strategy: Be a less terrible airline

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Spirit’s new strategy: Be a less terrible airline
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Only three years ago, Spirit Airlines had the industry’s worst on-time arrival rate and among the highest rates of lost luggage and passenger complaints. Now, the airline is winning industry awards.

launched a self-deprecating advertising campaign admitting that its pizza was bad and promising to do better with a new line of artisan pizza, remodeled restaurants and improved technology.Ryanair Holdings and Domino’s have enjoyed a resurgence in revenue, earnings and stock price, although Ryanair lost some ground in the last fiscal year amid labor problems. And both remain subject to rude memes such as “Domino’s Still Sucks!”.

“They are the worst,” said Mandy Podlesny, a Keto nutrition coach from South Carolina who flies Spirit Airlines for business on a regular basis because she has few other choices from her nearest airport, in Myrtle Beach. Only three years ago, Spirit Airlines had the industry’s worst on-time arrival rate and among the highest rates of lost luggage and passenger complaints., behind only Hawaiian Airlines, with an 86.8% rating. In contrast, Spirit was ranked last among all major airlines in March 2016, with an on-time rating of 64.7%, according to federal data.

Spirit Airlines Chief Executive Ted Christie says one of the keys to the airline's turnaround was increasing communication between workers and executives to fix ongoing problems.

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