Total spend on content will “flatten and slightly decline” this year. This tendency might continue for “at least” the next couple of years, according to Ampere Analysis’ Guy Bisson, a speaker …
“We are entering a phase of market maturity in streaming: Growth is difficult to come by. We see it across the globe, most drastically in the U.S.,” he observed.
While there is increasing convergence between streamers and broadcasters, “particularly for unscripted formats,” crime continues to stand tall, interestingly enough reflecting an ageing customer base for streaming. Meanwhile, broadcasters fall back on crime and period drama, with procedural “Soko Linz” emerging as a winner in Germany and critically acclaimed Western “The English” in the U.K., while action-packed “Peace Force” delighted Spain.
Now, in the US, 32% of viewers regularly watch FAST channel platforms, with Latin America also adapting quite quickly.
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