With live sports suspended, the league is offering housebound soccer fans a videogame tournament and a virtual festival
By Agam Shah March 26, 2020 5:13 pm ET Professional sporting events have been suspended in nations around the world due to the novel coronavirus outbreak.
The priority is to keep fans engaged until players return to the field, but also to experiment with new ways of delivering personalized entertainment to fans, said José Carlos Franco, chief technology officer at La Liga. La Liga, which hosts 42 professional football clubs across Spain, in a sense already acts as a media company. It offers apps and other content on its website, as well as streaming and social channels.
Recently he led La Liga’s move to remote work, providing its 600 employees access to tools such as Microsoft Corp. ’s Team collaboration software.
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