Discovery and Science Channel soared into the ratings stratosphere on May 30 with Space Launch Live: America Returns to Space. The live special that chronicled NASA’s launch of SpaceX’s Crew …
’s Crew Dragon capsule from the Kennedy Space Center in Cape Canaveral, Florida, became the #1 non-prime telecast for the Discovery Channel, the highest-rated telecast for the Science Channel and TV’s #1 telecast for the day across key demos.
The launch averaged a 2.44 P25-54 rating, with more than 4.7 million total viewers for Discovery. At the Science Channel it delivered a 1.00 P25-54 rating and 1.31 million total viewers. Together they netted a combined 7.21 million across the two-hour run time. “While many networks covered this historic moment, Discovery and Science Channel took viewers inside the launch by showing the incredible achievements of those who made it happen. We spent almost a year documenting SpaceX’s journey and offered both incredible access at the launch as well as insight from SpaceX Founder and Chief Engineer Elon Musk,” said Nancy Daniels, Chief Brand Officer, Discovery and Factual.
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