As economic woes keep top international DJs away, Brazil and Argentina are developing their own 'monster acts'
for more than 80,000 people over two days, which grossed $2.8 million, according to Billboard Boxscore.
Top DJs are turning to other markets including Asia, where higher fees fueled by a burgeoning middle class have made it "a very lucrative region" for electronic artists to perform, saysWhile Argentina and Brazil are struggling, Mexico, by comparison, continues to pull in talent for festivals like Ultra and Wish Outdoor. It's helped by a more stable currency and inflation rate, and Mexico's live music market is surging overall.
Lately, those restrictions are showing signs of easing; Argentine DJ Hernán Cattáneo got authorization for a show in March at an open venue, playing for more than 12,000 people. But EDM has lost its momentum, with fans turning to other genres. Underground DJs like Hawtin, Marco Carola and Solomun still pull in crowds, says, senior director of business development at Insomniac.
The absence of big-name international artists has led local artists to fill the void. In Brazil, DJs Alok and Vintage Culture have become "monster acts," Powell says, and festivals are booking almost entirely homegrown talent. Vintage Culture is doing his Só Track Boa festival in over 10 markets across the country.
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