The richest apparel deal in college athletics belongs to the Golden Dome.
Notre Dame and Under Armour are extending their relationship, agreeing to a new 10-year contract that puts the Irish at the top of college sports with a price tag of more than $10 million annually in cash and gear, sources told Yahoo Sports.Notre Dame, in the final year of its previous 10-year contract with Under Armour, hit the open market this spring after the expiration of the exclusive negotiating window with UA.
This one exceeds that amount and vaults the Irish to the top of college sports, alongside the likes of Texas , Kansas , Louisville , Ohio State , Nebraska and Michigan — all schools with deals believed to range from $8-$10 million a year. Apparel deals are revenue-generating giants for some of the most elite college athletic departments. In normal cases, apparel companies pay an annual licensing fee ranging from $5-10 million in cash for some of the powerhouses in college football and men’s basketball. In some deals, the school receives a cut of royalties from merchandise sales .
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