Sorry Heinz, your new veggie ketchup is just slick marketing:
what a serving of vegetables looks like. Plus, ketchup contains no fibre, vitamins or minerals, but a half plate filled with vegetables and fruits will provide vitamins A, C, K, potassium, folate and a good amount of fibre. These are all essential nutrients that kids need for normal growth and development. The “nutrition facts” label on Heinz’s new ketchup lists 0 percent for vitamins, minerals and fibre. Literally zero.
Heinz’s press materials also boast that this new ketchup has 25 percent less sugar than its regular version. But don’t get too excited. Regular ketchup contains four grams of sugar per tablespoon, and this Blend of Veggies version contains three grams. So essentially, what’s been removed is the equivalent of one-quarter of a coffee shop-style sugar packet.
Kids should be offered vegetables and fruits at their meals and snacks. Ultra-processed ketchup does not cut it. It’s totally fine for kids to use a bit of ketchup as a condiment, especially if they are using it as a dip to entice them to eat more veggies . But ketchup is just not a vegetable, even when it’s made with tomato, carrot and squash.
The bottom line? Heinz’s “mealtime masterpiece” ketchup is not the miracle that parents have been waiting for. It doesn’t matter if you make ketchup with tomatoes, carrots or squash, it’s still not a vegetable. It’s a super sweet and salty condiment that’s meant to be used as a tasty dip, not a side dish, and definitely not a vegetable replacement.
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