Would $12,000 cover your rent for a year?
Keystone Light is trying to attract more 21- to 24-year-old drinkers by giving away what it considers to be the equivalent of a year’s worth of rent money to 13 lucky contest winners. The grand prize is a $12,000 check to cover living expenses, plus an “adult transitioning pack” that includes an inflatable chair, a shower curtain, a Hawaiian shirt and a can-delier It’s promoting the campaign as a chance to win “free rent” in order make the “transition into adulthood just a little bit smoother.
Live rent free courtesy of Keystone Light. Click here to win free rent for a year and other smooth prizes: https://t.co/i8IVVDwWpV pic.twitter.com/ovZwbzpGAb The average rent was $1,082 a month in 2017, according to a Census American Community Survey, which comes out to just under $13,000 for the year. That’s almost covered by the Keystone Light’s jackpot, fair enough — but those figures are two years old, and rents have been increasing.
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