Sony 'Spider-Man' deal with Marvel shows how important fandom is to franchise success

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Sony 'Spider-Man' deal with Marvel shows how important fandom is to franchise success
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In a joint statement, Sony and Walt Disney revealed that Marvel, led by Kevin Feige, would produce a third Spider-Man film due out in theaters on July 16, 2021. And we have the fans to thank.

Not only that, but, as part of the arrangement, Spider-Man will also appear in a future Marvel Studios film."I think the public backlash may have had some effect on the thinking as it was pretty vocal and Sony even mentioned it recently," Jeremy Conrad, founder and editor-in-chief of MCU Cosmic, said.

Since releasing its first Disney-produced Marvel movie in 2012, the company has earned more than $18.2 billion on the films at the global box office. Not to mention,The fate of Spider-Man With a superhero as important as Spider-Man, it had seemed out of character for Feige and Disney to bow out of a deal with Sony, even if they didn't get the monetary compensation they wanted at the box office. According to, Disney had reportedly proposed a 50/50 co-financing deal in August, meaning each company would put up half of the production costs and then split the profits. Sony had reportedly refused.

Dane Collaro, dressed as Spider-Man, shows his displeasure with the Sony/Disney spat over the web slinger, as he walks through the D23 Expo with his girlfriend Lauren Wood, dressed as Anastasia, in Anaheim, CA, on Friday, Aug 23, 2019.One of the most resounding questions was how Sony would handle the character in future movies.

"Fans felt like they were collateral damage in this whole process," he said. "Most of the fans got it and most of the sentiment that came out from fans was really spot on."The renewal of the partnership between Marvel and Sony is a big relief for fans of the MCU. Any questions they had about the fate of Spider-Man in future movies was quelled now that the character was back in the hands of Feige.

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