In what will come as a shock to longtime CES watchers, Sony has decided not to reveal any new TVs at CES2023.
Check out our complete coverage of CES 2023 live from Las Vegas In an unprecedented move, Sony Electronics has decided not to show any new TVs at CES 2023. It marks the first time in recent memory that the company, which has been a mainstay of the annual show for years, hasn’t shown a single TV at its booth, which is typically bursting at the seams with screens.
So while it’s disappointing that Sony won’t be going head-to-head with giants like Samsung, LG, and TCL at CES 2023, it sounds like the Las Vegas event won’t be the last word for Sony’s 2023 TV strategy. On the other hand, Sony might be looking at Apple’s highly successful strategy of running its own independent media events, where it doesn’t need to share the spotlight with any of its competitors. Apple hasn’t had a presence at CES in many years.
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