“The intention is for every piece to be recycled,” said Hewitt, who is already looking to include a take-back program.
“Somewhere” launches today, a new essentials line designed for circularity from the New Zealand-based designer and team behind Maggie Marilyn.
However, “Somewhere,” which is named after the designer’s childhood home, will launch only direct-to-consumer to carry that belief forward. Dedicating two years to fabric development, every item in the Somewhere line is made of 100-percent pure fibers being either a majority New Zealand merino wool, cotton or Econyl regenerated nylon.
“The intention is for every piece to be recycled,” said Hewitt, who is already looking to include a take-back program in 2021 as part of a broader sustainability plan. With the designer going directly to the farm sources, there is visibility into the entire value chain, including growing, spinning, weaving, dyeing and manufacturing.
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