'People think you're doing so much better than you are,' one small business owner said.
Some minority small business owners aren't seeing a boost in sales, even during the busy holiday shopping season.With baby-sized mannequins and festively-decorated windows, Buddha Babe in the West Mount Airy section of Philadelphia brightens up the corner of Emlen St. and West Mount Pleasant Avenue.
The brick-and-mortar store opened in November 2020 after existing for a few years online. And, in that time, she has gotten local accolades and international exposure.But Spence has learned that publicity and profit are two different things. At a time of year when some shops are making record sales, Spence has had only ten in-store customers since Black Friday. It's a hardship echoed by other local Black business owners with whom she communicates.
That type of uphill battle is the reason Visit Philly is trying to give Black and Brown businesses a boost. The City of Philadelphia has declared every Friday in December to be Shop Black Business Friday, and Visit Philly composed a list ofThat list includes Buddha Babe, which carries hand-sewn rompers, pants, onesies, blankets and bibs.
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