Some Disney+ subscribers will see Starz promo due to StarWars rights deal
is joining that list, at least in a very brief fashion and among only a subset of new subscribers to the platform, which launches next Tuesday.
Disney declined to comment on the arrangement when contacted by Deadline and Starz did not immediately respond to an inquiry. Tech site The Verge was the first to report on the arrangement.Disney has clawed back rights to a number of its titles it had licensed to Starz, Netflix and others for significant sums. CFO Christine McCarthy has ballparked the hit to operating profit in the current fiscal year at $500 million due to such “foregone revenue” from licensing.
No rolling-stock or still-image advertising is part of the arrangement, which provides for a promotion for Starz, the Lionsgate-owned premium network’s OTT service. Still, any real estate within the otherwise Disney-dominated app carries significant value.
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