.SolidandStriped makes its first foray into beauty with sun care.
’s color-blocked bikinis and maillots have been racking up the frequent-flier miles since the vacation-inspired brand launched six years ago. “We’re in the business of making products that can be packed into your duffel with a little bit of sand from your last trip,” says 33-year-old founder Isaac Ross, a social media–savvy William Morris alum who created the ubiquitous line after lusting over a discontinued men’s style from the iconic St.-Tropez beach bar and boutique Le Club 55.
That duffel is about to get a little bit heavier as Solid & Striped branches out into beauty this month, with an on-brand
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