Rising gas prices and soaring inflation have rerouted budget-conscious travelers away from far-flung destinations, leading them back to old-timey road trips closer to home.
Allie Brown, 10, and her sister Ava, 9, have fun in their floating tubes at Riviera Beach in Lake Geneva on June 27, 2022. The Brown family of six was up in Lake Geneva because"it is close to home, fits our schedule, and is affordable" said Mike Brown.
From small business owners like Condos to the operators of resorts and water parks with multimillion dollar budgets, pent-up demand from Chicago-area travelers who paused their vacation plans during the first two summers of the COVID-19 pandemic is expected to lead to a stellar summer for the tourism industry.With gas prices spiking to $6 a gallon, spiraling inflation ratcheting up the cost of everything from groceries to garden supplies, and steep worker shortages across the U.S.
The visiting international students are spending 16 weeks working at Lake Lawn this summer in jobs ranging from food and beverage servers and housekeeping, to customer service and recreation attendants, Sekeres said. According to AAA, the increase of 3.7% over 2021 will bring “travel volumes just shy of those seen in 2019,” and surprisingly, car travel will “set a new record despite historically high gas prices with 42 million people hitting the road,” officials said.
“It’s getting hot out there, and our phones are ringing off the hook right now,” said Eck, who credits his 450 international students working this summer through the J-1 visa program with ensuring the resorts are fully staffed over the Fourth of July weekend. “I’m actually getting to practice my English, which is getting better, and I can bring those skills back to my country, and I’ll also know a different culture,” Berrocal Alvarez said.Romy Snyder, president and CEO of the Wisconsin Dells Visitor & Convention Bureau, said the resort community’s proximity to Chicago, Milwaukee and Minneapolis-St. Paul make it a natural choice for families hoping to enjoy vacations closer to home this summer.
Anissa Townsend, right, a seasonal worker at Speedo's Harborside Pub & Grill, serves honeymooners Raymond and Melanie Owens in Lake Geneva on June 27, 2022. Stephanie Klett, president and CEO of Visit Lake Geneva, greeted tourists on a recent morning from the town’s cozy visitors center, where a promotional flyer proclaims: “One-Tank Getaways: Five Ideas For How to Spend Your Summer in Lake Geneva,” citing its proximity to Chicago, 83 miles; Milwaukee, 50 miles; and Rockford, 54 miles.
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