Some news organizations allow sponsored content on their websites (those paid-for pages often match the format of, and appear alongside, actual news stories) and TV broadcasts. Here's how to spot it. 👇
Speak like an insider! Welcome to Snopestionary, where we’ll define a term or piece of fact-checking lingo that we use on the Snopes team. Have a term you want us to explain?What is sponsored content? Sponsored content, or native advertising, is advertising space that an individual, group, or company has purchased and that matches the look and feel of its hosting media platform.
For example, readers may notice social media posts that generally look like posts from accounts they follow but include the word “Sponsored" at the top. This word indicates that individuals or businesses paid for the posts, oftentimes with the goal of promoting products or services for purchase.Some news organizations allow sponsored content on their websites and TV broadcasts.
on the subject, with Oliver highlighting the fact that local news broadcasts do not always properly make clear that the segments are, in fact, paid for by outside entities and not journalistic." for broadcast stations showing these types of advertisements.
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