Finding Nikes in stores will get a lot harder in 2023 and that could give rivals like Hoka and Hey Dude a big boost
"We came away from our meetings confident that the Crocs brand will realize its 2026, $5 billion revenue target, and that Hey Dude, if managed well, which we expect, has sales opportunities that exceed that of Crocs," Poser wrote.
Poonam Goyal, senior e-commerce and athleisure analyst for Bloomberg Intelligence, is less bullish on Lululemon's footwear. As part of the focus on direct sales, Nike cut 50% of its wholesale accounts since 2018, splitting with thousands of retailers andBut that dynamic is changing. Nike's no longer cutting accounts, and it's working more deeply on, reemphasizing the importance of its wholesale partners.
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