A sneakerhead who made nearly $7 million in sales last year reveals his secrets to tapping into the exploding multibillion-dollar resale market
Today, Shams has three stores in Los Angeles and one in Springfield, Virginia. He's launching a subscription-based app that he says will work to offer subscribers sneakers for less than market value.
The key is determining how the supply of a shoe relates to the demand, Shams explained. If a highly in-demand pair — like a Travis Scott collaboration — is not restocked, the value of that shoe can go up significantly over time, as there are fewer pairs available overall. This would make that shoe a great investment.The Nike Air Force 1 '07 Off White ComplexCon originally sold for $150 at retail and went up to $4,000 on the resale market, for a value increase of 2,567%.
Shams' advice is to always search for how many pairs of each shoe is produced. He says this can be done on different blogs and websites.
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