We are now firmly in the era of paid social media, with Twitter Blue in operation for over a year and Snap just launching Snapchat. When will Facebook join the party?
It’s a bit more comprehensive list, but it’s nothing that blows you away per se. Beside the no ads for paid accounts, it’s a pretty simple list of customizations and personalizations that you might expect any mature product to offer.
The question is: if it’s literally so simple to offer a “Plus” product for an additional charge, why is Facebook/Meta not jumping on the bandwagon? Why is Reddit not looking at this, or Pinterest, or any other social app, such as perhaps TikTok?“There will always be a version of Facebook that is free,” ZuckerbergThat doesn’t preclude, however, the company offering a version that does cost, and does offer additional features, whether that’s an enhanced version for ordinary people or an...
With the ongoing economic downturn, any source of revenue that looks secure and regular — like subscription revenue — is likely to look good to the platforms. Which means we’re likely to see more “Plus” versions in the next 12 months. The question will be, however, will anyone put enough premium functionality behind their paid version to make it compelling enough for widespread adoption? Right now Snapchat+ and Twitter Blue seem primarily vanity versions for those who want the latest and greatest and have the resources to pay for them.Follow me on
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