.Snapchat Sets Launch of ‘Bitmoji TV’ Show, Starring You and Your Friends’ Animated Avatars
, the maker of Bitmoji, in 2016 for a reported $100 million. With the Bitmoji app, users can create their own digital likeness, including customized outfits, and then send their friends different cartoon emoji of themselves. “Bitmoji TV” is “actually a big part of why we joined Snapchat — because this is really the only place this could happen,” said Blackstock.has reason to believe Bitmoji TV will be a hit.
The first season of “Bitmoji TV” will not carry any advertising. Sean Mills, Snap’s head of content, said that’s because “it’s such a new experience” and the company wants to get people excited about watching the show. “I would imagine we’ll find plenty of business opportunities down the line,” he added, suggesting the possibility of ad units that incorporate users’ Bitmoji avatars.
Snap may incorporate personalized entertainment into the live-action arena. In December, Snapchat launched Cameos, a feature in which users can insert a selfie of themselves into a scene and send the resulting videos to friends.
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