A rise in a key advertising metric for Snap Inc that reported an otherwise insipid quarter could bode well for Facebook owner Meta Platforms and Alphabet , analysts said on Wednesday.
Meta has said the bulk of its revenue also comes from direct response advertising. Facebook and Instagram reach billions of users, turning them into a key part of the marketing strategies of many brands.
Snap's direct response performance was a more positive takeaway for Meta than Alphabet, said CFRA Research analyst Angelo Zino, pointing to Meta's progress with measurement, optimization and artificial intelligence enhancements on its platform.Snap's shares were trading at $10 on Wednesday. The company's weak outlook pulled down shares of Meta and PinterestAnalysts expect Meta to post a 6.
Alphabet will report results on Thursday, and analysts expect revenue to be unchanged from a year earlier.devices that have made it harder for marketers to collect data, are not unique to the company. But it has the "added challenge of being a small player," said Jasmine Enberg, principal analyst at Insider Intelligence.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Japan Inc strives to lure skilled workers as inflation, labour crunch biteFrom inflation allowances to the reskilling of workers, firms in Japan are stepping up efforts to help employees fight rising prices and a labour crunch, even though some cannot afford pay hikes that do more than offset cost-push inflation.
Consulte Mais informação »
EU studying whether Big Tech should pay network costs -EU documentThe European Union (EU) will consult the technology and telecoms sectors on whether tech giants like Alphabet Inc's Google , Meta and Amazon.com Inc should subsidize network costs, according to a Commission document seen by Reuters on Tuesday.
Consulte Mais informação »
Meta’s Account Center came with a 2FA-defeating bugA researcher was able to brute force SMS codes.
Consulte Mais informação »
The Meta Quest Pro is $400 off right now | EngadgetMeta's pricey Quest Pro VR headset is on sale for the first time ever..
Consulte Mais informação »
Stocks close lower, Dow sheds more than 250 points to snap six-day win streakStocks traded lower Monday, pausing a January rally as investors braced for the busiest week of earnings season and a possible interest rate hike from the Federal Reserve. The Dow fell 0.77%. The S&P 500 dropped 1.30%. The Nasdaq tumbled 1.96%.
Consulte Mais informação »
Meta is testing members-only worlds for its social VR platformMake a world just for your community.
Consulte Mais informação »