Snap announced a slew of AR-related features at its Partner Summit last week, which hint at the company's plans for a post-smartphone world.
Snap
Snapchat has been pushing its way into augmented reality for years with these playful features. Another new one, Landmarkers, which uses AR to transform iconic landmarks in real-time — may seem like just another step in that direction. These researchers also believe that such a world will, at least in part, rely on a fundamental shift from mobile phones to the camera, which has already evolved into a multipurpose visual tool. Snap co-founder and CEO Evan Spiegel embraces this thinking.
in the product's first year and writing down $40 million in unsold Spectacles. But Pilipski said building such an ecosystem of users, developers and partners prepares the company for the shift from augmented reality on mobile devices to other devices.
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